If you choose to postpone investing in digital marketing services for your business thinking that it is for big corporations, it is time to re-think!
The primary concern for start-ups is how to attract their first customers. Relying only on traditional advertising such as print ads and outdoor media, may not be a good idea in a digital era as they are less focused, quantifiable, and engaging. Enter Digital Marketing!
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What is Digital Marketing?
In simple terms, digital marketing refers to the use of the internet to promote your company and its products and services. In practice, it refers to marketing campaigns that are displayed on a computer screen, phone, or any other device. It includes content writing, search engine optimization, social media, online advertisement, mobile marketing, etc.
The importance of digital marketing in running a successful business cannot be overstated. Check out the following twelve reasons to place your small business in the digital landscape:
1. Let your online customers find you:
Do you also do an internet search before making a purchase in a store? Well, 81 percent of consumers do so!  To put it straight, customers expect to find you online. They could be browsing to see what others have to say about your business and to infer that your company is a legitimate one.
2. Go easy on your budget:
Small firms strive to do as much as they can on a limited budget. Digital marketing is one of the most cost-effective ways of advertising as it is far less expensive than traditional marketing. As a matter of fact, it turns out to be 3 times lesser than some of the traditional marketing techniques. 
3. Stay at par with your competitors:
Regardless of whether you have really good products or services, your competitors will just race ahead of you if you do not have a digital presence. Whatever industry you’re in, your competitors have most certainly developed a web presence and in order to succeed, you must pay attention to what they are doing- how do they put forth their brand message? What kind of interaction do they have with the audience? How often do they post? By learning from them, you can make your small business perform substantially better!
4. Make your business more credible:
Do you find a company more reliable if you find them online? This is because the brand uses its digital content to clearly communicate its trustworthiness to its audience. Establishing EAT (expertise, authority, trustworthiness) is a must when it comes to establishing credibility. With credibility comes retention which finally brings increased ROI.
5. Save your time and effort:
Traditional marketing methods might take a long time to implement and still do not guarantee to bring leads. On the other hand, digital marketing aids in scheduling of campaigns allowing you to conveniently manage your workflow along with producing better results. This way, you can afford to spend more time and budget to build on other aspects of your business.
6. Engage with your prospects:
One of the most important benefits of digital marketing for SMBs is targeting specific audiences for attaining predefined objectives. Even if your budget is limited, several forms of digital marketing allow you to build brand awareness and reach a large target audience.
7. Ease the process of success tracking:
As a small business, waiting until the campaign is over to see what worked and what didn’t is not feasible. With digital marketing, SMBs can keep a track of the success of their marketing campaigns. There are several easy-to-use analytics tools and software that help you accurately measure ROI in real-time and figure out the areas of improvement.
8. Promote better customer relationships:
Unlike traditional marketing, digital marketing enables real-time two-way connections with customers. This allows businesses to quickly respond to their customers’ queries and issues apart from knowing their needs. This kind of quality interaction increases customer satisfaction and cultivates brand building.
9. Get a room for flexibility:
Banner ads, email marketing, blogging, social media posts are just a few examples of digital marketing. Understanding how to advertise oneself creatively online can open up a world of possibilities. The added advantage is that you can try and discontinue campaigns in real-time if they aren’t bringing the desired results.
10. Gain an edge with mobile access:
With digital marketing, you can also reach customers who rely on their mobile phones for purchase decisions. In fact, mobile marketing is the future as it will account for more than half of all ad spending by 2022,  surpassing desktop advertising. This can include app-based marketing, in-game mobile marketing, mobile search ads, mobile image ads, etc.
11. Incorporate the multimedia approach:
Did you know that 86 percent of consumers expect more video content from brands?  Customers are likely to engage with marketing collaterals that include a variety of content types, like pictures, videos, and audio clips. All of these content kinds are considerably easier to include in digital marketing collaterals.
12. Get better lead generation:
65% of established businesses face the problem of generating leads for their businesses.  Gone are the days when relying only on cold-calling brought leads. Today, leads has become a synonym of digital marketing and with a keen eye on CTR (click-through rate) and CVR (conversion rate), you can surely nail it!
Frequently Asked Questions (FAQ)
Why do businesses need digital marketing services?
Internet is the new market and digital marketing is the new survival mantra for the following reasons:
- It is a well-defined way to boost sales.
- The results can be traced.
- It helps businesses reach a wider audience.
- Majority of the customers are online.
- The digital campaigns are expandable.
- There is more scope for creativity and experimentation.
- It works well for every industry and business.
Let numbers speak:
A partner of the leading manufacturer of computer hardware, software, and services contacted CT to create a fresh digital campaign, highlighting their hero products. From designing the social media ads for various platforms to creating a dedicated landing page and EDMs, the 30 days campaign was able to help the client with:
Is digital marketing good for small businesses?
There are enough reasons to build a small business to adopt digital marketing. Some of the important ones are:
- Your potential customers can be located anywhere on the internet and as a small business, you cannot afford to miss out on any of them.
- In order to have conversions, every business must first determine what its target customers require and the best way out to do this is through digital marketing services.
- Further, digital marketing finds its place in promoting and creating brand awareness for your SMB(Small Medium Business).
- Lastly, spending money on advertising is more regulated and is found to be less expensive with digital marketing which is a plus!
Who needs digital marketing services?
The reason you’ve landed on this page is because of digital marketing.
One of the most common reasons for not using digital marketing is that it “sounds” intimidating.
But if you want your business to be recognized, what’s better than doing your marketing at a place where the world is already present! Thus, building a strong brand that people believe in and getting a significant return on investment is only possible with digital marketing. The best part? – There are ample platforms that may help you increase your profit.
Every business needs digital marketing:
From a budding ice cream brand to an IT organization, CT has helped many small businesses build their online presence.
A recently launched gluten-free ice cream brand bore quick digital results so much so that the product was wholeheartedly welcomed by many premium supermarkets for retail. Furthermore, a partner of the leading ERP system got on board with the agency to gain more traffic and leads. Social media marketing, content marketing, search engine optimization, and search engine marketing helped the brand improve its Alexa ranking significantly!
One of the focus points of nearly every company’s overall marketing plan should be digital marketing as there has never been a better way to know your customers and remain in touch with them. So, if you don’t have a digital marketing plan, you may be losing a significant number of potential customers from learning about your brand, products, and services.
Like any other business, if developing online sales, generating leads and building brand awareness are your core objectives, then digital marketing for your small business is a must!
Get started with Channel Technologies!
We’re a digital marketing agency that can help your small business boost revenue, exposure, and engagement. So, what are you waiting for?
Contact us today for a Free Digital Marketing Consultation!