Table of Contents
A global IT consulting company that specializes in cutting-edge cloud and enterprise applications with a primary focus on SAP solutions.
The client entrusted us with two campaigns targeting distinct geographies to achieve specific objectives.
India Campaign (3 months):
- Drive demand among businesses looking to upgrade their HR structure
- Generate leads for SAP SuccessFactors
UAE Campaign (2 months):
- Reignite client’s market presence in the UAE
- Build brand awareness
- Promote SAP SuccessFactors as an HR solution
- Identifying and reaching out to a specific target audience: companies in the enterprise segment that have at least 300 employees
- Persuading businesses to adopt intelligent cloud-based HR technology. This challenge is especially pronounced in India, where HR tech upgrades are not prioritized
- Ensuring a steady flow of quality leads within the specified timeframe
- Finding ways to stand out in a competitive market
- Understanding business dynamics of the UAE and creating content strategy accordingly
- Leveraged our in-house data to engage with the target audience through personalized email campaigns, initiating outreach to 10,000 accounts
- Executed a paid social media advertising strategy on LinkedIn
- Ran targeted Google search campaign for businesses seeking SAP solutions for HR with the help of tailored keywords and placements
- Conducted a comprehensive analysis of the competitor businesses
- Executed a focused email campaign targeting decision-makers, reaching out to 1600 accounts from our in-house database
- Crafted region-specific content, (blogs, case studies, and industry insights), reflecting a nuanced understanding of local business practices, trends, and preferences.
- Executed a blend of organic posts and paid social media ads for increased visibility.
- Conducted LinkedIn Polls to enhance customer engagement.
- Employed Google search ads to capture potential clients actively seeking HR solutions.
Generated 50 opportunities, establishing a robust and sustainable pipeline of potential clients
Achieved 20% growth in social media followers and enhanced overall brand engagement
In light of consistently positive outcomes in both the India and UAE campaigns, the client realized the need to sustain the activity on a long-term basis and thus, extended the campaign tenure.