Client:
A global IT consulting company that specializes in cutting-edge cloud and enterprise applications with a primary focus on SAP solutions.
Objective:
The client entrusted us with two campaigns targeting distinct geographies to achieve specific objectives.
India Campaign (3 months):
- Drive demand among businesses looking to upgrade their HR structure
- Generate leads for SAP SuccessFactors
UAE Campaign (2 months):
- Reignite client’s market presence in the UAE
- Build brand awareness
- Promote SAP SuccessFactors as an HR solution
Challenges:
India Campaign:
- Identifying and reaching out to a specific target audience: companies in the enterprise segment that have at least 300 employees
- Persuading businesses to adopt intelligent cloud-based HR technology. This challenge is especially pronounced in India, where HR tech upgrades are not prioritized
- Ensuring a steady flow of quality leads within the specified timeframe
UAE Campaign:
- Finding ways to stand out in a competitive market
- Understanding business dynamics of the UAE and creating content strategy accordingly
Solution:
India Campaign:
- Leveraged our in-house data to engage with the target audience through personalized email campaigns, initiating outreach to 10,000 accounts
- Executed a paid social media advertising strategy on LinkedIn
- Ran targeted Google search campaign for businesses seeking SAP solutions for HR with the help of tailored keywords and placements
UAE Campaign:
- Conducted a comprehensive analysis of the competitor businesses
- Executed a focused email campaign targeting decision-makers, reaching out to 1600 accounts from our in-house database
- Crafted region-specific content, (blogs, case studies, and industry insights), reflecting a nuanced understanding of local business practices, trends, and preferences.
- Executed a blend of organic posts and paid social media ads for increased visibility.
- Conducted LinkedIn Polls to enhance customer engagement.
- Employed Google search ads to capture potential clients actively seeking HR solutions.
Results:
India Campaign:
Generated 50 opportunities, establishing a robust and sustainable pipeline of potential clients
UAE Campaign:
Achieved 20% growth in social media followers and enhanced overall brand engagement
Client Endorsement:
In light of consistently positive outcomes in both the India and UAE campaigns, the client realized the need to sustain the activity on a long-term basis and thus, extended the campaign tenure.
