Contents
In 2017, Channel Technologies took a pivotal decision. We recognised that digital marketing was moving from just an add-on advantage to the very ground where most of the buyer journeys take shape and businesses compete.
In response to this shift, CT added Digital marketing as a core pillar, expanding our integrated suite of B2B marketing services. It not only expanded our offerings but also served as an additional advantage to our other services, such as audience acquisition.
We make sure your brand gets visibility at the right time and place. We build recall, credibility, and early-stage visibility.
(Generate Interest)
(Build Trust)
Boost your visibility in search engines and get cited in AI searches. Get found by the potential buyers, right at the research stage.
Drive leads and measurable results with targeted digital campaigns. Our PPC services include Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads.
Build credibility and engagement with decision-makers across all social media platforms. Position yourself as thought leader and build your personal brand on social media.
Get clear, optimized, and engaging content and creative to attract and retain the right audience and build trust and consistency in your brand. (Blogs, Ads, Landing Pages, Case Studies, and other marketing collaterals)
Build high-performing websites and landing pages that look good, are SEOoptimized, and convert visitors into potential buyers.
Build lead nurturing workflows with our targeted and personalized email marketing services that keep your audience engaged and your brand on top of the mind.
Communicate your messages with compelling visual content. Use compelling videos, such as product demos, podcasts, and customer testimonial videos, to inform, engage, and influence decisions.
Collaborate with content creators & thought leaders to boost brand credibility, expand audience reach, and influence buying decisions by leveraging the authority of existing influencers.
The top 3 most popular content formats used by marketers in 2025 were short-form video (60%), followed by blog posts (38%),
and long-form video (38%). (HubSpot State of Marketing Report, 2026)
Only ~14% of B2B marketing campaigns generate significant positive ROI, leaving over 80% to underperform or fail to deliver the desired returns. (Source: McKinsey, “The Growth Triple Play”, 2023)
In 2026, digital marketing is not just about running campaigns; it’s about staying relevant, targeting the right audience, and continuously adjusting campaigns based on analysis for optimal performance.
This is why at CT, we follow these 4 fundamentals:
We focus on targeting high-value accounts aligned to ICPs (Ideal Customer Profiles) across channels.
We stay aware of the evolving platforms, algorithms, trends, and buying behaviour, and adapt our marketing strategies to what works today.
We test creatives, audiences, & different formats, and continuously track in real-time to optimize and shift budgets based on actual performance.
We focus on KPIs that reflect real business impact, such as lead quality over quantity, so that you can make informed decisions.
We have partnered with leading brands across India and beyond, including multiple HP and SAP partners, delivering measurable
results aligned with their growth objectives.
A focused, data-driven Google Ads and SEO campaign built for enterprise client acquisition, turning online searches into real business conversations at half the cost over
About The Multi-city Event Organizing a successful event in one city is demanding enough; delivering it across two cities in back-to-back days is an entirely
About the Product Marketing Event An established IT partner sought to showcase and promote a technology product, Channel Technologies was brought on board to ensure
Key Takeaways Geopolitical turbulence from the US-Iran conflict, the prolonged Russia-Ukraine war, and widespread tariff disruption has created the most pessimistic environment for B2B
There’s a war going on for your audience’s attention in this era of short-form vs long-form content. On one side: the blog post, patient and
A focused, data-driven Google Ads and SEO campaign built for enterprise client acquisition, turning online searches into real business conversations at half the cost over
Reaching out to people during the pandemic is a challenge. And these economically challenging times making them invest for their future is tougher. Read how we were able to generate close to 100 admissions for the program each paying 2.5 lakhs. Read more>>
Now that physical events are not possible during the pandemic, a leading manufacturer of computer hardware, software and services used Digital Marketing for lead generation. Read more >>
As businesses around the world took a hit due to Covid 19, It was the necessity of the hour to adapt to the sudden change. Read what CT did for the world’s leading provider of enterprise open source solutions when they decided to organise a boot camp for their key partners. Read more>
The partner was a leading manufacturer of computer hardware, software and services. Read how with CT’s innovative approach, they continued to keep the leads flowing despite all odds. Read more >>
For the last twelve years, Channel Technologies has been managing demand generation campaigns for the world’s number 1 ERP company, directly and through their partners. Read how we put together a comprehensive action plan to keep the quality leads going. Read more >>
Digital marketing is the art of promoting your business through online channels like websites, social media, search engines, email, and more. It’s crucial in today’s world because most consumers are constantly connected. Digital marketing lets you reach a wider audience, target specific demographics, cost-effective, improved conversion rates and measure results more effectively than traditional marketing.
Digital marketing offers a powerful toolbox to achieve your business goals. You can increase brand awareness, online visibility, driving website traffic to attract new customers, generating leads, converting those leads into customers, boost sales, build stronger customer relationships, and gain valuable insights about your target audience. It also provides insights into customer behavior and preferences.
Digital marketing agencies are experts in navigating the online landscape. Following are the wide range of services:
Look for a digital marketing agency by evaluating their experience, expertise, portfolio, client testimonials, and the range of services they offer with a proven track record of success. Ensure they understand your business goals and have a clear strategy for achieving them. Last but not the least, don’t be afraid to ask for references and case studies to see their past work.
The timeline for seeing results from digital marketing can vary depending on the strategy:
Digital marketing is the art of promoting your business through online channels like websites, social media, search engines, email, and more. It’s crucial in today’s world because most consumers are constantly connected. Digital marketing lets you reach a wider audience, target specific demographics, cost-effective, improved conversion rates and measure results more effectively than traditional marketing.
Digital marketing offers a powerful toolbox to achieve your business goals. You can increase brand awareness, online visibility, driving website traffic to attract new customers, generating leads, converting those leads into customers, boost sales, build stronger customer relationships, and gain valuable insights about your target audience. It also provides insights into customer behavior and preferences.
Digital marketing agencies are experts in navigating the online landscape. Following are the wide range of services:
Look for a digital marketing agency by evaluating their experience, expertise, portfolio, client testimonials, and the range of services they offer with a proven track record of success. Ensure they understand your business goals and have a clear strategy for achieving them. Last but not the least, don’t be afraid to ask for references and case studies to see their past work.
The timeline for seeing results from digital marketing can vary depending on the strategy: