What is the blog about? This blog compares the traditional top-down OEM-agency model with today’s collaborative approach, showing how co-creation leads to better marketing outcomes. Who should read it? OEM…
Introduction Building a trusted network of channel partners can be a game changer, expanding market reach and driving sales. This case study explores how Channel Technologies helped India’s leading AI-driven…
What is the blog about? It covers the top partner ecosystem trends shaping business growth in 2025. Who should read it? Business leaders, OEMs, channel partners, and professionals involved in…
What is the blog about? The blog talks about the evolution of IT channel partners, highlighting trends, challenges, and future opportunities. Who should read it? IT channel partners, vendors, sales…
What is the blog about? The blog discusses the cybersecurity threats associated with channel partner management, particularly for mid-market companies. It also offers strategies for mitigating those cyber risks. Who…
Background: As an empaneled agency for partner services for a leading OEM, Channel Technologies handles the Market Development Funds (MDF) management, ensuring that its partners maximize the value of these…
What is the Blog About? The blog talks about the roles and expectations of channel partners, the impact of technological advancements, and how businesses can optimize their relationships with OEMs…
The Client: Partner with the leading manufacturer of computer hardware, software, and services to use their MDF investment. The Objectives: To create a fresh campaign, highlighting their hero products. To…
The Client: The world’s leading provider of enterprise open source solutions. The Objective: To organize a bootcamp program for the key channel partners to generate marketing awareness about their industry-leading…