Blogs

Like Fine Wine, The OEM – Marketing Agency Dynamic Has Matured… From Confrontation To Collaboration!

What is the blog about? This blog compares the traditional top-down OEM-agency model with today’s collaborative approach, showing how co-creation leads to better marketing outcomes. Who should read it? OEM…

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How Integrated Marketing Drove Partner Acquisition Success For An AI Hiring Platform

Introduction Building a trusted network of channel partners can be a game changer, expanding market reach and driving sales. This case study explores how Channel Technologies helped India’s leading AI-driven…

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