Untangle the channel web with CT
What is the optimal strength your channel network should have? Have the structure and tiers kept pace with evolving needs? In a multi-product environment do your channel partners give you the required mindshare? How “enabled” are your partner organisations and their sales teams? Do they depend on you for leads or do they have a self-sustained engine for sales and marketing? Do you have a long tail of non performing partners?
Let CT's track record work for you
CT has been extensively involved in the creation and management of vibrant channel ecosystems that combine the strengths of the OEM with the value adds of the partner to deliver true value to customers.
Over the two decades of our existence, we have worked in tandem with B to B organisations ( IT hardware, IT software, Telecom, High end Technology and others) and their distribution networks to help build win-win strategies through marketing campaigns and promotions that deliver results and enhance partner mindshare in a multi-product environment.
CT's value proposition covers the following:
Inputs on channel strategy
It all started with our conceptualising and producing the first reseller handbook for Compaq in 1999-called 'Channelpaq'. Ever since, our intensive interactions with OEMs and the reseller community provide us a rich repository of knowledge and data which we use to recommend strategy and draft comprehensive channel policies.
Clients include HP, Acer, Microsoft and Canon.
Channel incentive programs
Innovative channel programs that incentivise your priorities can help you outmanoeuvre competition. CT can devise such programs for you that will create a buzz in the market and enthuse salespersons to deliver when it matters most. A few critical numbers and your key expectations are all we need to come up with a detailed plan with budgets.
Clients include Adobe, Microsoft, Oracle and Nvidia .
Channel training programs
It is imperative that your channel partners are kept constantly updated on product features and positioning. Their salespersons need to stay up to speed on communication and selling skills. CT can manage training on an end to end basis. From the invitation process to the logistics - for both physical and virtual platforms.
Clients include Microsoft, Acer, Go Daddy, Nvidia and HP.
Communiques that create impact. Newsletters that compel a reader to click on links to find out more. Effective communication gets channel mindshare and recall. CT can help leverage this opportunity for you through a range of communication vehicles.
Recruitment of channel partners
Evolving market dynamics and digital disruption creates the need to re-evaluate channel strength to recruit more partners and accelerate on boarding.
Existing profiles in geographies and verticals need to be matched with expectations from both sides. We have been able to build synergistic partnerships for our clients and also provide interventions to get non-performers active. We can do this in any category of city or town in India.
Clients include Tata Communications, Acer, Sybase and Oracle.
Are your initiatives targeted at improving channel effectiveness being appreciated and reciprocated? Does the network perceive the changes as you want them to? How do they rank you vis a vis competition? We can reach out to your key partners and get their assessment with details they may not share directly. All this presented with analytics and our recommendations.
Clients include Acer, HP and Hitachi
Recognition and rewards
Break away from the routine and let CT bring innovation and originality in the way you recognise and reward the performing partners. Make your competition envious and create a vibrant fraternity of motivated partners.
Clients include Microsoft, HP, Nokia, Nvidia and Red Hat.
An area where we have done pioneering work! Besides ensuring that all compliance guidelines set by you are met, CT teams also don a consultancy hat and are able to recommend the optimal marketing mix to partners. Through a combination of digital with conventional marketing partners get effective returns on the MDF funding allotted to them.
Clients include IBM, Microsoft Dynamics and HP.
Reaching out to people during the pandemic is a challenge. And these economically challenging times making them invest for their future is tougher. Read how we were able to generate close to 100 admissions for the program each paying 2.5 lakhs
The objective was to help Microsoft TG re-asses the credit risk management framework using technologies like AI and ML and to navigate the challenges brought about by COVID-19.
The results were beyond client expectations. From the total 67 registrants, 32 attended the webinar. Higher than the given target.
As businesses around the world took a hit due to Covid 19, It was the necessity of the hour to adapt to the sudden change. Read what CT did for the world’s leading provider of enterprise open source solutions when they decided to organise a boot camp for their key partners
The partner was a leading manufacturer of computer hardware, software and services. Read how with CT’s innovative approach, they continued to keep the leads flowing despite all odds.
For the last twelve years, Channel Technologies has been managing demand generation campaigns for the world’s number 1 ERP company, directly and through their partners. Read how we put together a comprehensive action plan to keep the quality leads going.
Get In touch
Call or leave us a message.