Event Management

Event management is considered as a ‘sunrise industry’ in the service sector. The past decade has witnessed event management industry grow by leaps and bounds. Earlier event management was all [...]

Games have been a form of human entertainment from as long as 3100 B.C. Now they have carved their way into the sphere of events too. Gamification is nowadays quite a trend in any event for [...]

The marketing landscape has fundamentally shifted, with so many new firms and start-ups cropping up every other day. Competition in the marketing arena is cut throat. The customary grand product [...]

The day was the 20th of December 2019. Delhi was witnessing agitations all across the city with people preferring not to venture out and face traffic jams. The 5th Annual India-ATP was scheduled [...]

WHY AUDIENCE ENGAGEMENT It is a fact known by all that an event with no attendees is going to be considered as a flop. Everyone wants to produce an event that is a sell-out or gets at least a [...]

                        Business has only two basic functions- Marketing and [...]

When Channel Technologies ventured into managing B2B events for the first time in early 2000s people did not trust email fully. Clients always wanted us to send a “hard copy invite” by snail mail [...]

An excellent venue with great preparations minus the audience! Sadly, this is how a recent customer event by a big software MNC looked like. Organised in collaboration with a business partner who [...]

That this is the age of digital transformation is something we have all heard and seen. Happening at an unprecedented pace, this transformation has not left the event industry untouched. A [...]