Have you got your website up and running and not sure how to get people there? Well, you have landed on the right page as we very well understand that a website, no matter how good it is, will accomplish nothing for a business until people visit it.
What is Website Traffic?
The most important thing in the world for any business owner is customers and website traffic is surely very important to win more of them. In simple terms, the number of people that visit your website is referred to as “website traffic”. This can be traced down using certain analytic software that points out session numbers, purchase percentages, channels, bounce rates etc.
Once you have set up your website, you may find endless publications and people suggesting ways to drive traffic. Cut the clutter and discover some simple yet effective digital marketing tactics that can substantially improve the number of visitors on your website.
1. Opt for Search Engine Optimization (SEO)
It’s not even a point of discussion that one of the best methods to attract traffic is Search Engine Optimization. As the name suggests, SEO involves optimizing a piece of content to make it appear on top of the search results. To get the most out of it, start writing about topics that people are searching for and blogs can go a long way here.
Several SEO tools can be utilized to identify the right keywords for your niche but leaving it to the professionals of SEO services can bring rich dividends as they remain relatively more updated with the latest trends and algorithms. Remember, improving search engine ranks using SEO doesn’t take place in a rapid fashion, but the earlier you start and the more consistent you remain, the better it is!
2. Utilize Paid Advertisements
Apart from SEO, which is the ‘organic’ path, there is a paid way too! According to 68% 1 of marketers, paid advertising is “extremely important” to their marketing strategy. The best part? – You can always modify your campaigns based on your objectives and budget. Some of the most popular paid ways to drive traffic are display ads, paid search, social media ads, sponsored content and influencer marketing.
3. Develop Content that appeals
The content is the basis of every digital marketing strategy. Though it’s obvious that keywords help you rank higher, the goal should not only be to produce content that will help you rank higher in search engines or persuade people to buy your product or service; it should also be able to answer their questions, develop trust, and ultimately increase conversions. One of the very frequent mistakes is not updating your outdated content. So, creating high-quality, relevant, and valuable content is the only way to achieve the goal.
4. Target Long-tail Keywords
Long-tail keywords are phrases that are three or more words long and are specialized to a particular niche. As long-tail keywords have lower traffic, the competition is lower, thus, it’s easier to rank for them. These keywords can help you get more organic traffic from a certain demographic. As a matter of fact, long-tail keywords make up 70% 2 of the search traffic. So, not including them in your digital marketing strategy won’t be a good idea!
5. Use Social Media platforms for the promotion
In the fast-paced digital world, it is not possible to wait for people to discover your content. Leveraging social media is one of the most important aspects of digital marketing services due to its impact and cost-effectiveness. Each platform can offer a unique value and audience. Remember to first make a complete profile that includes links of your website and other social media handles. Once done, you can use the platforms to promote your blogs and for other engaging posts. Make sure to practice this consistently as this will indicate that your brand is important, trustworthy, and reliable.
6. Host Contests and Webinars
Since the key is to engage the audience with your brand, what’s better than hosting a contest, a webinar or even an in-person event? For this, it’s vital to understand your target audience first.
Talking about contests, they are great to generate buzz especially when your campaign has a social sharing aspect to it. Webinars too can help open fresh perspectives and ignite word-of-mouth marketing. For people who have been a part of your contest or webinar even for once, it would be easier to market to them in the future.
7. Enter Guest Blogging
Posting on a digital marketing guest post website can not only improve your blog’s traffic but also bring you more website visitors. However, if you’re thinking to take the spamming route, be prepared for harsh penalties. To reap its maximum benefits, make sure that it’s a popular journal or websites of your niche, has large number of people following, sharing and commenting on their blogs, and that their domain authority is strong enough to boost your SEO ranking. (A website with a DA of 40 or above is generally seen to be reliable.)
8. Be a part of Forums
Forums are online communities where individuals ask questions and discuss a variety of topics. There are conversations and groups about almost everything conceivable. Some of the popular ones are Quora, Yahoo Answers, Reddit, Fluther etc. Again, it is important to remember that your engagement on these platforms should be free of commercial pitches. The primary aim should be to offer value and gain respect as a part of the group, the promotional part comes later.
9. Don’t underestimate Email Marketing
As per 2021 statistics, around 4.03 billion 3 people across the globe use email. Thus, neglecting this cost-effective digital marketing strategy can prove to be a lapse. To begin with, you can use your current readers and customers. This will not only generate traffic but eventually lead to more conversions. First, build an email list and select an appropriate email marketing software. Next, make sure to keep your emails short and crisp with intriguing subject lines and a call-to-action. Remember not to spam your readers with every little update of your business!
10. Build high-quality Backlinks
In simple terms, a backlink is a link from your website to another one. It might come straight from your website or from the content that you drafted. When an external website connects to yours, Google gets an indication that your site is reliable and related to the anchor text.
Backlinks are critical for off-site SEO, so if you continue to build high-quality backlinks from relevant websites, it’ll increase referral traffic and further enhance your SERP ranks and, as a consequence, you’ll experience an increase in organic traffic.
Though the list of digital marketing tactics to increase website traffic can be much longer, the above-mentioned strategies are more likely to be the ones that are requisite for marketing in almost every industry.
The hard fact is that driving traffic is not an overnight process and requires permutations and combinations of methods specific to your business. All you have to do is choose the ones that work best for you.
Channel Technologies is one such digital marketing service provider in India that identifies your pain points and offers the most promising services that align with your needs.
Contact us today for a Free Digital Marketing Consultation!