In today’s digital era, only a strong online presence can help you thrive and a powerful SEO strategy lies at the core of it. It’s the driving force behind boosting visibility and establishing a competitive position. But how to create an SEO strategy?
A lot goes into it – from keyword research to link building and content creation!
Not to overwhelm you but you must be aware of the latest techniques and best practices. And this one of the biggest marketing challenges.
In this guide, we have everything you need to craft a powerful SEO strategy!
Table of Contents
What is SEO and why you should have an SEO Strategy?
Search engine optimization, or SEO, is a set of techniques aimed at boosting the visibility of your web pages in organic search results. The benefits of an SEO based digital marketing strategy are numerous:
- It gives you high-quality website traffic.
- It offers high ROI.
- It optimizes the user experience of your website.
- It boosts your credibility.
- Organic search visitors convert more often than paid search visitors
What are the different types of SEO in digital marketing?
Here are the primary types of SEO that you must be aware of before deciding on your SEO marketing strategies for 2023.
On-Page SEO: It includes all the actions that you perform to optimize your web pages and improve the position of your website on SERP.
Off-Page SEO: It includes anything you do outside of your website to improve your website’s performance and appear higher on SERP.
Technical SEO: It includes activities that you perform to make it easier for Google bots to crawl, and index every page of your website.
White Hat SEO: It is the term used to describe all optimization methods that are aligned with Google’s search engine guidelines.
Black Hat SEO: This is when a marketer exploits any flaws or vulnerabilities in Google’s search algorithm to rank higher.
Grey Hat SEO: It is the combination of both black hat and white hat SEO and is usually done by lousy marketers/ agencies when asked to show results.
What should be there in your SEO Strategy for 2023?
1. Incorporate More Videos
Not only does a video create an impact in the mind of your users, it can also help you get better a Google ranking. When you have a video on your website, it is 53 times more likely to appear on the first page of Google search results. (1)
Now that you know you can’t afford to miss videos as a part of your SEO strategy, here are some tips to make the most of them. You must ensure that your videos are not only pertinent to your service or product but truly addresses the concerns of your target audience.
Further, having videos in most parts of your website along with the right keywords in the titles/captions will help you improve your SEO results. And yes, keeping your videos short and digestible is the key!
One pro tip- You can repurpose your existing content for creating videos to save a lot of your time and resources.
2. Optimize For Voice Search
Voice search is growing more and more common, particularly with the increasing use of digital assistants like Alexa. According to statistics, 41% of adults use voice search every day. (2)
In 2023, its popularity is expected to increase even further. In terms of its relevance to your SEO strategy, optimizing your website for voice search will help you rank higher on Google and in fact, boost your conversation rate as a result of a good user experience. But how do you do that?
To ensure that voice search engines are able to find your content, you ought to use long-tail keywords and conversational language when writing content for your website. To do this better, you will have to anticipate users’ queries first and then curate content that has concise answers with relevant keywords.
3. Optimize Images
Do we even need to mention that images form a crucial part of your inbound marketing website? Even an uninteresting website can become dynamic and engaging with relevant images. But how is all this related to your digital marketing strategy?
While image optimization is one of the common SEO marketing strategies, it is often disregarded against keyword optimization and link building strategies.
For image optimization, you have to resize the images on your website as high resolution and dimensioned images can slow down your page load time. Then you also need to optimize the image file name with descriptive keywords and use unique alt tags to facilitate indexing of your images. You must also add image structured data (3) as it will help Google display your images as rich results. And most importantly, your images must be mobile-friendly!
4. Optimize for Zero-Click Searches
Yes, we know you did not want to hear that while planning your SEO strategy for the year! Well, we can’t help it because more than half of the organic searches do NOT lead to any clicks. (4) Let’s get into the details! As the name suggests, a zero-click search is one when a SERP shows an answer to the user’s query but does not prompt a click.
Even if you won’t get to click, you nevertheless need to have it as a part of your SEO plan. You need to be seen after all! See this as an opportunity for a user to interact with your content even if they don’t visit your website. You can build consumer trust by including pertinent information in featured snippets, so much so that after a point of time, the users might come looking for information directly to your website.
For this purpose, think about incorporating content that addresses various user demands or increasing your use of long-tail keywords. Consider utilizing SERP capabilities to optimize your pages that are already ranking for keywords. You must optimize images and Google My Business, and improve the meta tags and page navigation of your website.
5. Don’t replace Humans with AI for Content Creation
To meet the demand for publishing new content, the use of AI-generated content will be one of the most common digital marketing tactics in 2023. However, we would advise businesses not to completely exclude people from the content creation process.
Instead, leverage AI to speed up the writing process and reduce the scope of errors. This point might seem too naïve to read but it’s here because Google’s recent content update not only catches the marketers that rely too heavily on AI content but downranks low-quality and spammy content.
While an effective SEO strategy should constantly be at the forefront of your digital marketing plan, remember that the state of SEO will keep changing constantly. What works now could not work tomorrow. Having said that, there are certain SEO elements that are going to stay around and will continue to matter like content quality, page speed, links and backlinks, and a responsive design.
The benefits of SEO can truly be reaped when your search engine optimization skills are in sync with the latest Google algorithms which is easier said than done! But with an expert team like ours, you can concentrate on building other aspects of your business while we take care of your web traffic.
Contact us today!
Here are some important aspects to focus on while creating your SEO strategy:
- Understand Your Keywords
- Create Content of High Quality
- Include Keywords in the URLs of Your Website Pages
- Pay Attention to Page Titles
- Check Each Page for Additional Keyword Positioning
- Enhance the user experience
- Improve On-Page SEO
- Increase Backlinks to Your Page
Like any other year, SEO will continue to be important for your website in the following regard:
- Boost visibility of your business
- Increase your credibility
- Drive organic traffic
- Improve visitor experience
- Synchronize all your digital marketing channels
The four pillars of SEO are:
- Technical SEO
- On-site SEO
- Off-site SEO
The number of searches is only increasing over the years. With more than 8.5 billion searches a day, it’s evident that SEO is not going away in the near future, in fact its importance is likely to increase. Having said that, a lot will change including search engine algorithms and search result patterns.
Content: Google is always examining which websites contain the most pertinent information for each search query. Do keep the content relevant and original!
Code: This includes the technical aspects of the website: like tagging, redirects, and site map.