Is your website more of a placeholder than a marketing or sales tool? Well, you are in a dire need of a recipe for an inbound marketing website, one that is optimized to meet customer needs and at the same time help you generate leads.
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What is Inbound Marketing?
While in outbound marketing you actively contact your target audience to generate their interest in a product, the focus of inbound marketing is on producing and sharing valuable content that helps drive visitors to your website and build interaction. When you put their requirements as a priority, you are able to create healthy relationships with them.
Strategies to Help you Build an Inbound Marketing Website:
Making an inbound marketing can be a tricky business because the entire work field depends primarily on content. If you comprehend what your consumers want and develop your content strategy around that, you are already halfway there. However, there are some tips that can come in handy in order to ace your inbound marketing game:
Have a Responsive Design:
When you create a website, you must keep in mind that not everyone has the time to open their laptops and visit your website. Most of the audience that you target do their research on their phones.
As per Think with Google, more than 50% of web traffic comes from mobile. Thus, you must make sure that your website is responsive one that appears equally good on all screen sizes in order to provide users the best possible experience.
Master the Art of Inbound Marketing Blogs:
One of the most effective approaches to reach your target audience online is blogging. According to Hubspot, 82% of marketers see positive ROI from blogging.
You must provide educative content that addresses their concerns if you want to stand out from the competition and be found by them. You can write about the “top 10” blogs, “how to” blogs, narrative blogs, and so on.
Further, your blog articles should include CTAs (calls-to-actions), which should lead to landing pages that gather contact information and then let visitors download the ebook, whitepaper, guide, checklist, etc. Not to forget the keyword research!
Add Relevant CTAs and Offers:
Talking about the call to action, it is important to see it as an essential component of any inbound lead generation activity. Different CTAs might be employed depending on the need and placement. A simple CTA is the one added at the conclusion to encourage conversion. A persistent header CTA is one that remains visible even if the user scrolls down the page.
Since the majority of consumers browse on mobile devices, there is a Web-to-Call button that enables users to call the business straight from the website. Then there could be Exit Intent CTA, which is a pop-up that persuades the visitor to stay or to do a certain action before leaving your website. In order to make your audience interact with your website, you can also include offers from time to time.
Enable Real-time Conversation:
Today people expect quick and simple answers from a business. Be it through Facebook Messenger, live chat, or even a chatbot, real-time communication needs to be a part of your inbound strategy. This provides you the chance to engage in conversation with your prospects, provide them excellent customer service, and eliminate the obstacles of immediate conversion.
Add Social Media Links:
In order to make your inbound marketing website more trustable, always have your social media platforms linked to your website. It not only makes your website more credible but increases the awareness and reach of your brand.
Furthermore, it would also help you boost the number of followers and subscribers you have. As a bonus, the search engine visibility for your website may improve if you add social media links to it.
Enable Easy Access to your Contact Information:
While planning to develop an inbound marketing website for your company, you are likely to think about the broad content and design of the homepage, blog, or product pages. But what about the placement of contact information? Contact information must be easy to discover, include a call-to-action and your phone number and email address so that visitors may contact you right away, and of course end with a thank you page that details how and when you’ll get in touch with them. Make sure you avoid any extra fields in the contact form!
Add Social Proof:
The bandwagon effect, a socio-psychological idea states that people are more inclined to engage in action if other people are doing it. The same goes for your customers. Social proof is a great content marketing tool. The probability of conversion is high when they find some case studies with real data, customer testimonials, and reviews on your website. The visitors will not only gain confidence and credibility on your website but your brand as a whole as they would believe that you truly deliver what you promise. You can also share awards, recognitions and rankings from credible organizations.
Always Test Before you Make any Changes:
As you try to make your website better, you’ll probably come up with a lot of ideas for the kinds of adjustments that may boost traffic, enhance conversions, or encourage greater engagement.
You must test to determine which of these modifications will be successful and which ones won’t. One way of doing this is a split test (A/B testing), provided that you have sufficient traffic. In a split test, a certain percentage of your website visitors view the existing unaltered version while a different percentage see the new version. Then you also have the time comparison test as an alternative to the split test. A time comparison test allows you to alter your website and then compare the results over a shorter period of time—a few weeks to a month—to evaluate how the changes affected your website’s conversion rate.
Creating an inbound marketing website is a great idea in order to market your company and also create a good bond with your customers. It helps develop a better spirit between the buyer and the seller.
The elements mentioned above may seem like stating the obvious, however, if you incorporate these along with other important website components, you will be well-equipped establish credibility with your audience, generate leads, boost lead conversion and eventually increase your bottom line.
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