About the IATP Conference 2025
The India Association of Test Publishers (I-ATP), the regional affiliate of the Global Association of Test Publishers, organized its flagship annual conference on 17 January 2025 at the India Habitat Centre, New Delhi. The event, themed “Building India’s Future Together: Driving Education and Workforce Excellence,” brought together educators, employers, policymakers, assessment providers, and industry experts to deliberate and advance efforts in education and workforce development.
The assessment and education conference was made possible with the generous support of sponsors, including academic partners, Prometric and Excelsoft and corporate partners Pearson Vue and Collegeboard among others, who helped create a platform for rich dialogue and networking.
The 2025 IATP Conference was a one-day, fully sponsored event in New Delhi. Mr. Ved Mani Tiwari, CEO, National Skill Development (NSDC) and Managing Director, (NSDCI) graced the event as chief guest. The day featured an engaging agenda with sessions delivered by renowned experts on topics such as innovative assessment practices, advances in educational technology, language testing, and workforce development.
Program Highlights & Expert Speakers
The conference offered an insightful blend of expert keynotes and panel discussions that captured the evolving challenges and opportunities in India’s education and workforce landscape.
Kevin Baird, Chief Experience Officer of Prometric, opened the conference with a keynote that challenged attendees to rethink workforce readiness. He dove deep in the pivotal role of innovative assessment and skill development solutions in addressing the skill gaps and India’s economic ambitions, inspiring the audience to explore new pathways beyond traditional models.
Following this, Nikki Eatchel, Prometric’s Chief Assessment Officer, discussed advancements in language assessment technologies. She highlighted how emerging innovations make high-stakes testing more inclusive and precise, addressing India’s rich linguistic diversity and the need for reliable, accessible assessment frameworks.
The conference ended on a powerful note on the “Three Ds”—Demographic Dividend, Digitization, and Distributed Development by Madan Pakki, Founder & CEO, 1BRIDGE. The session helped attendees see how young minds can benefit from democratization of technology and strategic planning in education assessments, critical in creating growing opportunities.
Additional sessions featured experts from the National Educational Technology Forum (NETF), National Assessment and Accreditation Council (NAAC), and other key institutions. The 6th edition of annual IATP conference shared practical insights into AI integration, exam security, and how evolving assessment practices can strengthen India’s education-to-employment pipeline.
Key Challenges in Executing the IATP Conference 2025
- Delivering a one-day IATP conference that attracted a diverse mix of academic, corporate, and government stakeholders required carefully planned communications tailored to each sector.
- This Education and Workforce Development event date in January coincided with academic calendars and holiday periods, limiting participant availability and demanding flexible scheduling.
- Hosting the large-scale event execution like this at India Habitat Centre poses multiple challenges as various components of the event need to be hosted at separate areas which entailed detailed logistical planning including accommodation of sponsor branding and crowd movement.
- Other challenges included, coordination of high-profile speaker schedules, and coordinating wih multiple sponsors and vendors.
CT’s Role, Approach and Delivery
Channel Technologies played a key role in ensuring successful participant engagement and smooth event management and execution through a targeted and well-rounded outreach strategy throughout the IATP conference.
- Leveraged an extensive inhouse and external databases to identify and segment relevant professionals in education, assessment, and corporate sectors.
- Designed and deployed creative email and SMS campaigns to maximize reach and registrations.
- Conducted personalized tele-calling to engage key decision-makers and influential academicians.
- Developed a dedicated conference microsite featuring detailed event information, speaker profiles, and a streamlined registration portal.
- Created event branding to be used on site and social media posts for digital outreach.
- Coordinated onsite logistics and stakeholder collaboration for a seamless event flow.
Outcome of the IATP Conference 2025
The 2025 IATP Conference was a resounding success, attracting a highly engaged audience size of 183 from education, industry, and government. The organizers were satisfied praising the quality of presentations, networking opportunities, and smooth event delivery.
Channel Technologies efficient management ensured a professional environment and was lauded by senior management of the program. Through a successful execution, we have displayed our expertise in academic and corporate event marketing, concluding their fourth annual conference in a row.
Take a look at what they had to say!
We’ve been working with Channel Technologies for many years, but this year we kicked back off in India since 2019 and we brought CT back in as our meeting planners. Their level of service is something that no one else can compete with. They’re organized, they’re attentive, and they are always there, even with us being in the States, even during our hours. So if you’re looking for a good event planner in India to plan an excellent event, you need to contact Channel Technologies.
— Director of Finance and Administration, Association of Test Publishers
