You are currently viewing AUDIENCE ACQUISITION FOR FICCI INDIA INNOVATION GROWTH PROGRAMME

AUDIENCE ACQUISITION FOR FICCI INDIA INNOVATION GROWTH PROGRAMME

The Client:

FICCI’s IIGP is a joint initiative of the Department of Science and Technology, Govt. of India; Lockheed Martin Corporation; Indo-US Science and Technology Forum, FICCI; Stanford Graduate School of Business; the IC² Institute at the University of Texas at Austin and TiE Silicon Valley. The programme aimed at identifying innovative technologies with commercial potential and transform research outcomes into commercial products, services and processes.

Objective:

To do audience acquisition and event execution for their road shows.

Challenges:

» To gather the right audience

» To manage all logistics within very compressed timelines

» To ensure that serious innovators uploaded their innovations on the website setup for this purpose

Solution:

» Our calling team reached out to start ups.

» Database profiling was done to find and invite innovators, manufacturers and entrepreneurs of specific locations.

» End-to-end event set up was looked after.

Results:

» 450+ registrations were completed – which is above the given target!

» 20 road shows were executed successfully in 36 days covering 20 cities.

Client Testimonial

“Channel Technologies has been a wonderful support to the FICCI-Lockheed Martin ‘India Innovation Growth Programme’ in organizing road shows across various cities in India. The CT team was highly professional and meticulous in their approach, and execution, and ensured well attended turnaround at every location, both in terms of quality, and audience numbers.”