For the last twelve years, Channel Technologies has been managing demand generation campaigns for the world’s number 1 ERP company, directly and through their partners.
To profile the right target audience of CXOs across specific verticals and get them to attend virtual events through the year. All this was to be done with the final objective of lead generation for their range of ERP solutions.
- Doing audience acquisition for 10 webinars per month was giving us a lead time of 5 days on an average.
- With the surge in the number of webinars, webinar fatigue in the target audience i.e CEOs and CFOs from 100 crore plus organizations was also a huge challenge.
A comprehensive audience acquisition plan was put in place by CT:
» Target audience data was initially mined out from our in-house database-reprofiled and supplemented with additional data.
» Company turnover and financials, as well as contact details, were verified through various tools.
» All the collaterals including EDMs & social media ads were designed by team CT.
» All webinars were promoted rigorously on social media platforms like Facebook and LinkedIn.
» A team of tele callers continuously worked to generate an audience for the webinars.
» The potential attendees for the much-anticipated event were sent WhatsApp invitations, reminder mailers, and SMSs with the joining link.
» Registrants nurtured with interim messaging.
» Through our tele calling and digital campaigns, we were able to get 150 CEOs, 400 CFOs/ CXOs and 1825 CXO minus 1.
» Audience acquisition for every webinar was settled with the desired numbers too.
I would like to thank team CT for all the support & guidance that you people provided to conduct our first webinar event. We have received some good qualified leads. – Akshay Software
We would like to thank you and your team for organizing an excellent webinar! We look forward to your support in the future as well! – Phoenix Business Consulting
Very responsive and connective coordination by team CT, helped in driving the potential crowd and making this webinar successful. Your commitment and assistance are greatly appreciated and will be an asset to recognize. – AswiniTech
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