If you find yourself tirelessly creating fantastic content, yet witnessing little to no growth in your Facebook and Twitter follower count, you’re not alone! All you need is a bit of fine-tuning in your social media strategy! Now it’s time to discover effective strategies to boost followers and expand your social media presence.
But why are we talking about Facebook and Twitter only?
Well, they are pioneers of social media and have a massive user base. According to the latest data by Meta, Facebook has currently 3.03 billion users(1) and Twitter has 368 million of them(2) . Also, both of these platforms cater to everything and everyone, from individuals to businesses and organizations. This makes them versatile tools for personal networking, marketing, customer engagement, and sharing valuable information.
Table of Contents
Strategies For Growing FB Followers:
Publish Evergreen Content
We are talking about the “timeless classics” of the content world! Be it your ‘how-to’ guides or ‘tips and tricks’, people love to interact with valuable content. And as a result, the Facebook algorithm perceives how engaging and relevant your post is. Here’s what you can focus on for Facebook follower count increase:
- Testimonials: Share statements or endorsements from satisfied customers that highlight their positive experiences with your product, service, or brand.
- “How To” Posts: Share step-by-step tutorials or videos that teach your audience how to use your products or services effectively.
- Checklist: Offer checklists that professionals can use to ensure they’re covering all the essential steps for specific tasks or projects.
- Industry Trends: Share insights about latest industry trends, predictions, or changes that are likely to impact your target audience.
- Q&A’s: Address common questions or issues your target audience might face and provide clear answers.
- Glossaries or Terminology Guides: Create glossaries that explain industry jargon, acronyms, or complex terms. This content can be particularly useful for newcomers to the industry.
- Resource Lists: Compile lists of useful tools, software, or resources that can help businesses in your industry become more efficient.
Leverage Group Opportunities
Who doesn’t enjoy talking to like-minded people? Consider joining Facebook Groups to explore new opportunities. Connect with people who share similar interests, have conversations, and learn from each other.
Once you join the relevant groups, make sure to be active and share valuable articles, videos and tips time to time. This can help you establish yourself as a respected figure within your niche and grow your reach organically.
Consider the Posting Time
Posting at the right times can significantly impact the visibility and engagement your content. But finding that ‘right time’ can be tricky!
First and foremost, try posting at different times to see what works best, and then stick to it. You can also use Facebook Page Insights to understand when your audience is most active. Understanding the behaviour of your audience is also important. For example, your audience consists of professionals, then posting during working hours might not yield the best result. Take into consideration important holidays, events, and industry-specific occasions as they can also influence your audience’s behaviour.
Publish Videos Natively
Native videos are videos that are uploaded directly to the platform, as opposed to sharing a link from an external source like YouTube or any other video platform. Facebook prioritizes such videos in users’ feeds, helping you garner more visibility and interaction. Just make sure that the video is not only engaging but has compelling thumbnail, and proper captions/ subtitles.
Use Hashtags the Right Way
Talking about strategies to boost followers, and not mentioning hashtags is unreasonable. While hashtags might not be as central on Facebook as they are on platforms like Instagram or Twitter, they can still be effective. In case of Facebook, you can use hashtags like labels to help people find your posts easily. Put them in your social media posts, but not too many – maybe 1 or 2. If there’s a trending hashtag that aligns with your content, consider using it as well.
Take Advantage of Everything New
Try out all the new things Facebook offers. Whenever they add something new, give it a shot. It could be new tools, features, and formats. Currently, you can experiment with short videos, interactive polls, and live videos.
Here’s a tip– Follow Facebook’s official channels and blogs to stay informed about upcoming changes and features.
Strategies For Growing Twitter Followers:
Post High-Quality Content
Share valuable, relevant, and engaging content that resonates with your target audience. Your marketing messages can take form of informative articles, visual content, polls, and thought-provoking questions. You can also leverage Twitter Threads to keep the users engaged as they allow you to create a series of connected tweets on a single topic.
Firstly, when you post consistently, your audience start to expect your content, helping you build a loyal following. Further, the social media algorithm favours accounts that post regularly and makes your posts more visible.
Your primary task here is deciding on a posting schedule. Now you must be wondering how frequently you need to post. While posting 2-3 times a day can work well for majority of the accounts, there is no one-size-fits- all answer to this! It’s important to find the right balance that works for your audience and goals. Above all, uphold the principle of prioritizing quality over quantity!
Use Hashtags Wisely
You must include relevant hashtags in your tweets to expand the reach and help users discover the content and follow you. While it may be tempting to use multiple hashtags, it’s generally better to limit them to 1-3 per tweet and use a combination of both trending and evergreen hashtags. Do keep an eye on trending hashtags that are relevant to your content. This is one of the most important Twitter follower engagement best practices.
Engaging with your target audience is one of the most powerful strategies to boost followers as it lets you build genuine connections. Social listening is an important strategy that comes into play. Track and respond promptly to the tweets and comments that mention you. Twitter follower engagement tactics include retweeting, liking, and commenting on others’ posts. You can also pose open- ended questions to your followers or others in the industry. You can also join Twitter chats related to your industry or interests. Twitter chats are scheduled discussions that take place on Twitter at a specific date and time, focusing on a particular topic or hashtag.
Follow Relevant Accounts
Follow accounts that are relevant to your industry, interests, and target audience. For this, you can use Twitter’s search function to look for keywords, hashtags, or phrases related to your interests and then navigate to the “People” tab to find Twitter accounts that match your search criteria. Some users may reciprocate by following you back.
Tweet At Peak Times
Post when the target audience is most active to ensure our tweets reach a larger audience. You can use Twitter Analytics or other social media analytics tools to gain insights into this. Then experiment with different posting times to see which ones yield the best results. Once you know this, you can leverage Twitter’s scheduling feature to plan and post tweets at those specific times.
Though peak times can vary depending upon various factors, you can consider beginning with some typical peak times. On weekdays, you can consider posting during peak times such as 7 AM- 9 AM (morning commute), 12 PM- 1 PM (lunchtime), or 6 PM- 9 PM (evening relaxation). On weekends, you can aim for 9 AM- 11 AM or 6 PM- 9 PM.
Using visuals on Twitter is a powerful way to grab attention and enhance you reach. These could be images, videos, GIFs, or even screenshots. Video marketing, in particular, is being used by 91% of businesses, marking it as one of the most trending strategies to boost followers.(3) We’d suggest you to include your logo or brand watermark on images and videos to reinforce your brand identity.
Participate in Trending Topics:
If you miss out on trends, you miss out one of the most Twitter growth hacks. You must engage with trending hashtags and topics when they’re relevant to your brand. This can help you join broader conversations and gain exposure. To engage with a particular trend, you can create tweets that are informative and entertaining around that trend and include some specific hashtag in your tweets.
Pin Important Tweets:
Pinning important tweets to your profile is one of the most underrated strategies to boost followers. Pinning ensures that all essential information remain prominently displayed at the top of your profile for all visitors to see. By essential information, we mean product launches, major announcements, upcoming event details, significant achievements, or any of your best posts. Pinned tweets can stay in place indefinitely, but you should periodically review and update the pinned tweet.
Now you know how to gain followers on Twitter and Facebook but remember that building a loyal and engaged community is more important than simply accumulating numbers. And for this, you will need to foster genuine social media follower engagement. While achieving this may take time and effort, its impact on your digital marketing results can be profound.
Increasing followers on multiple social platforms can be overwhelming, and can draw you away from your core responsibilities. Fear not! We at, Channel Technologies, have social media experts who stay informed about the latest strategies to boost followers and best practices for Twitter and Facebook growth as well as for other digital channels. If you are looking for professional Digital Marketing Services in India, get in touch today!
Organic followers are more likely to be genuinely interested in your content and engaged with your brand. This helps you create a more loyal community.
The timeline for significant growth varies depending on factors like your niche, content quality, and consistency. It can take several months to start seeing substantial results.
High-quality, valuable, and shareable content such as informative articles, engaging videos, and thought-provoking questions tend to perform well.
Generally, with at least 10,000 followers and 30,000 1-minute video views within 60 days, you can be eligible for Facebook Page monetization. This allows you to earn money through in-stream ads on your video.