Paid digital marketing efforts not bringing the desired results? Doing it on your own? If yes, then you’re on the right page! Perhaps you’d want to save some money or you’re an industry expert of your business who doesn’t believe that an agency can provide any value- we get that!
Well, did you know that 90 percent of Indian startups fail within the first five years. (1) Major reasons for failure are lack of research and inefficient marketing. To assist you understand the reasons you shouldn’t be doing it on your own and employing a digital agency for your business, we’ve put up a list of the top seven reasons.
What is Paid Marketing?
In paid marketing or paid promotions, you pay for advertising and target certain populations instead of waiting for people to find you organically. This is one of the easiest methods to help potential buyers find your brand and offers.
Paid marketing is most commonly seen on search engine results pages and social media platforms. When developing paid marketing advertising, you first choose a channel, such as Google Ads, Facebook, LinkedIn, Instagram etc. and then define your target consumer using data such as geography, search keywords, interests, demographics, prior purchases, and other sites visited.
Reasons You Shouldn’t Be Doing It On Your Own:
1. You are spending more than required
If you think by running your paid marketing campaigns on your own, you’re being economical, you’re mistaken! You’ll be astonished to find that an agency will save you money in the long run. If you do it yourself, all your campaigns will be based on the hit and trial approach which may not work every time. Since it would not be possible for you to be up to date in the ever-changing world of digital marketing, you may end up spending hefty amounts without any conversions. No wonder why the amount spent on digital advertising will surpass $375 billion by the end of 2021.(2)
Further, for doing it yourself, we’re quite sure that you’ve been investing too much in tools to track your search engine exposure; and another one to plan your social media postings, and yet another to track your online reputation. Agencies, apart from having the expertise, have access to advanced tools, software, and analytical data to be able to provide you with insights without you needing to pay for their use.
2. You’re losing out on your time
Do you have the time outside of running your business to learn digital marketing in-depth and grow everyday along with this industry? Practically speaking, the answer is No! It is not possible to reasonably keep up with everything that’s going on with all of the aspects of Digital Marketing- social media, email marketing, SEO Services, video, content, and sponsored advertisements.
However, staying on top of trends is an agency’s whole-sole job. Hiring an agency to handle all the aspects relieves you and your team of the marketing load, allowing you to concentrate on your core competencies.
3. Your content isn’t backed up with a marketing strategy
84 percent of people expect brands to generate content that engages them via narrative, gives valuable answers, and creates fun experiences. (2) Creating content is difficult than is seems to be, considering SEO tactics, keyword optimization, and research that goes into producing high-quality content. Your content is your identity in the digital world and the last thing you want is for your company’s reputation to be ruined by poor content.
Targeting a specific audience and providing content around items and services they’re interested in knowing more about, will not only allow you to catch their attention but their businesses as well. A content or copywriter at a digital marketing agency will not produce content that is informative and persuasive at the same time along with keeping up with a consistent schedule.
4. Your creatives are not aligned with “the best practices”
Whether it’s for newsletters, landing pages, blogs, social media banners, or Google ads, high-quality pictures attract far more attention than those low-quality stock images. Did you know that image quality is cited by online customers, particularly B2B purchasers, as one of the most critical factors in their purchasing decisions? Doing it on your own not only seems to be substandard but is not in sync with the best practices like the image to text ratio.
Digital marketing agencies with professional graphic designers can give your ads a distinct “face” that helps to distinguish and market your business.
5. Your ad copies are bringing you poor ROI
Achieving a balance between providing value to consumers while also obtaining something in return for your business is the ultimate goal of marketing. From developing the appropriate number of ad copies to using ad extensions, everything counts! If all of this is not done right, your conversion rates will plummet, and your ROI will suffer as a result.
Further, if you do it on your own, you have to pay for the ad space while running pay-per-click ads on platforms like Facebook, Google, or Instagram. However, when you hire a digital marketing firm, the amount you’re spending in total already includes creating your ads and increasing the reach of those ads using all means.
6. The process of monitoring campaigns go for a toss
You’ll be able to determine what’s genuinely productive for you only by analyzing your campaign critically. This allows you to make better real-time judgments and better prepare for the future. While you run a campaign, it’s important to monitor it closely and act in real-time. Once it is over, it is even more important to analyze your key metrics like mentions, reach and sentiment to be able to plan better for the next time.
Tracking your marketing campaigns from beginning till the end is not possible if that’s not what your job is! This is where a digital marketing agency enters! They know what and how to measure. As a result, they are able to turn analysis into action.
7. You’re probably marketing on the wrong platforms
Many businesses fail to see the value of paid marketing by squandering time on the ‘wrong’ platform. It is like selling your product at a place where there is no one to even hear your sales pitch.
A digital marketing agency undertakes a lot of research to figure out the best platforms suitable for the client by identifying their audience, analyzing the competitors, understanding different platforms and the kind of audiences they have and at last but not least knowing what kind of content works for which platform.
Hiring In-House Staff v/s Working With A Digital Marketing Agency
- When it comes to a given function, digital marketing companies have greater experience because they are likely to have already worked with clients of your industry and have industry insights.
- When you partner with an agency, you’re not simply hiring an individual, you are getting an entire staff dedicated to your project- a strategist, copywriter, graphic designer, SEO specialist and more.
- If you decide on hiring in-house, finding and paying top marketing executives is challenging and creating a management structure for that department is even demanding.
- Since agencies work as independent contractors, you won’t have to pay payroll taxes. You also save money on benefits, health care, and salary, which are all recurrent expenditures of employing full-time staff.
- When employing in-house, determining the quality of the hire might be difficult. On the other hand, before selecting to engage with a certain agency, you can simply read client reviews and even reach out to them for direct feedback.
Nearly half of small businesses dedicate fewer than two hours each week to marketing. (3) This is precisely where agencies come into the picture- you’re constantly up to date on the most recent digital marketing developments, your internal marketing team is expanded without even hiring, and all your focus is on expanding your business. A digital marketing agency can help you obtain a better return on your paid marketing budget assembling an in-house team can cost you a fortune.
Channel Technologies, is one such digital marketing agency in india whose services are backed with the most up-to-date technologies, knowledge, and skills.