Recipe of an efficient event planner

Event management is considered as a ‘sunrise industry’ in the service sector. The past decade has witnessed event management industry grow by leaps and bounds. Earlier event management was all [...]

Games have been a form of human entertainment from as long as 3100 B.C. Now they have carved their way into the sphere of events too. Gamification is nowadays quite a trend in any event for [...]

The concept of MDF or market development funds plays a very crucial role in generation of end user demand. MDF is the pot of gold whose sole purpose is to help partners improve their sales. These [...]

The marketing landscape has fundamentally shifted, with so many new firms and start-ups cropping up every other day. Competition in the marketing arena is cut throat. The customary grand product [...]

The day was the 20th of December 2019. Delhi was witnessing agitations all across the city with people preferring not to venture out and face traffic jams. The 5th Annual India-ATP was scheduled [...]

WHY AUDIENCE ENGAGEMENT It is a fact known by all that an event with no attendees is going to be considered as a flop. Everyone wants to produce an event that is a sell-out or gets at least a [...]

Since most of the B2B transactions are contractual with limited number of potential customers, emphasis on advertising in B2B was rare. Ever since digital media has emerged as a powerful force, [...]

For any successful business, lead generation is crucial for growth. The most successful companies are the ones generating the most leads either by themselves or by choosing a specialist agency. [...]

                        Business has only two basic functions- Marketing and [...]

Understanding your target audience is crucial for any business. Researching your audience entails number of procedures of which keyword research is an integral part. It is a very tricky process [...]