The event industry has been undergoing a massive transition ever since the pandemic knocked the doors. From all in-person events to all virtual, we have now landed into the hybrid…
In 2021, hybrid event have suddenly gained the spotlight! Until March 2020 most events were physical, virtual meeting platforms were available but were primarily used for routine meetings and that…
The Client: A prestigious State University established by the Delhi Government and an over 100 years old global organization, responsible for leading the evolution of Information Technology in the world.…
It’s 2k22! And it’s data everywhere. We all understand how important database mapping is, as a tool in B2B marketing. It’s nearly impossible to market your business cost effectively without…
Event Management is Considered a ‘Sunrise Industry’ in the Service Sector The size of the industry was around $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by…
“Life would be so much easier if pre-qualified B2B Lead generation was just a matter of sales leads walking right into your inbox and all you needed to do is…
The concept of MDF or market development funds plays a very crucial role in generation of end user demand. MDF is the pot of gold whose sole purpose is to…
With virtual event becoming the new-normal, marketing them is the new challenge. Every day our inbox is flooded with invitations to attend yet another masterclass, cooking demo, seminar... and what…