Organizing a Virtual Reunion for IIT Delhi
Client: Alumni of IIT Delhi ’79 batch Objective: To manage a reunion of over 200 IITians and their families using a virtual event platform. The aim was to ensure that…
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5 Situations that can Derail Your Event: Here are Some Event Management Tips to Avoid Them
No matter how many event management skills you have mastered, how well prepared you are or how many event management tips you've followed, there will always be unanticipated scenarios in…
7 Reasons That Prevent You From Driving Traffic And Generating Leads Through Paid Digital Marketing
Paid digital marketing efforts not bringing the desired results? Doing it on your own? If yes, then you’re on the right page! Perhaps you'd want to save some money or…
Planning a Successful Hybrid Event in 2021: What, Why & How
The event industry has been undergoing a massive transition ever since the pandemic knocked the doors. From all in-person events to all virtual, we have now landed into the hybrid…
Hybrid Event – The Way Forward
In 2021, hybrid event have suddenly gained the spotlight! Until March 2020 most events were physical, virtual meeting platforms were available but were primarily used for routine meetings and that…
Marketing A New PG Diploma Course on AI During The Pandemic
The Client: A prestigious State University established by the Delhi Government and an over 100 years old global organization, responsible for leading the evolution of Information Technology in the world.…
Why Database Mapping is Important for B2B Marketing?
It’s 2k22! And it’s data everywhere. We all understand how important database mapping is, as a tool in B2B marketing. It’s nearly impossible to market your business cost effectively without…
Tool Kit For An Efficient Event Planner: 8 Essential Event Planning Skills
Event Management is Considered a ‘Sunrise Industry’ in the Service Sector The size of the industry was around $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by…
B2B Lead Generation – Swimming in Choppy Waters
“Life would be so much easier if pre-qualified B2B Lead generation was just a matter of sales leads walking right into your inbox and all you needed to do is…