96% of event organizers use social media to promote their events. (1) While B2C events may seem to have a more obvious fit here, you can promote your B2B events…
Does event data analysis form a part of your event strategy? If not, then you are missing out on the most effective way of understanding attendee behavior, preferences, and interests,…
They say “Personalize your events, website, emails, social media and customer service!” But why? We say because 80% of customers are more likely to do business with a company that…
While conferences like ‘The World Sustainable Development Summit 2023’ and World Sustainable Energy Days (WSED) are becoming talk of the town, how can we refrain from discussing sustainable events? After…
As the name suggests, B2B events (business-to-business events) bring together several decision-makers at one place to enable knowledge-sharing and networking. B2B event marketing, in simple terms, is a marketing strategy…