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Read more about the article Optimising the use of MDF in Channel Ecosystem for a Software giant through Digital Marketing

Optimising the use of MDF in Channel Ecosystem for a Software giant through Digital Marketing

  • Post category:Case Studies/Digital Marketing
  • Reading time:2 mins read
Continue ReadingOptimising the use of MDF in Channel Ecosystem for a Software giant through Digital Marketing

The Client: Partner of the leading manufacturer of computer hardware, software and services. The Objectives: To create a fresh campaign, highlighting their hero products.  To decide on digital media tools…

Read more about the article Running a Bootcamp Program for a Multinational Software Company Amidst Pandemic

Running a Bootcamp Program for a Multinational Software Company Amidst Pandemic

  • Post category:Case Studies
  • Reading time:1 mins read
Continue ReadingRunning a Bootcamp Program for a Multinational Software Company Amidst Pandemic

The Client: The world’s leading provider of enterprise open source solutions. The Objective: To organize a boot camp for the key partners to generate marketing awareness about their industry-leading automation…

Read more about the article Generating Leadership Audience for EY and Microsoft 

Generating Leadership Audience for EY and Microsoft 

  • Post category:Case Studies
  • Reading time:2 mins read
Continue ReadingGenerating Leadership Audience for EY and Microsoft 

The Client: EY and Microsoft decided to organize a webinar on “Collection risk management for banks and NBFCs- COVID and beyond” to make business leaders reassess their credit risk management…

Read more about the article Audience Acquisition for World’s No. 1 ERP Company 

Audience Acquisition for World’s No. 1 ERP Company 

  • Post category:Case Studies
  • Reading time:2 mins read
Continue ReadingAudience Acquisition for World’s No. 1 ERP Company 

The Client: For the last twelve years, Channel Technologies has been managing demand generation campaigns for the world’s number 1 ERP company, directly and through their partners. Objective: To profile…

Read more about the article Benefits of Gamification in Events in 2021

Benefits of Gamification in Events in 2021

  • Post category:Event Management
  • Reading time:5 mins read
Continue ReadingBenefits of Gamification in Events in 2021

Games have been a form of human entertainment for as long as 3100 B.C. Now they have carved their way into the sphere of events too. Talking about the benefits…

Read more about the article Marketing A New PG Diploma Course on AI During The Pandemic

Marketing A New PG Diploma Course on AI During The Pandemic

  • Post category:Case Studies
  • Reading time:3 mins read
Continue ReadingMarketing A New PG Diploma Course on AI During The Pandemic

The Client: A prestigious State University established by the Delhi Government and an over 100 years old global organization, responsible for leading the evolution of Information Technology in the world.…

Read more about the article Why database mapping is important for B2B marketing?

Why database mapping is important for B2B marketing?

  • Post category:Database Management
  • Reading time:3 mins read
Continue ReadingWhy database mapping is important for B2B marketing?

It’s 2k21! And it’s data everywhere. We all understand how important database mapping is, as a tool in B2B marketing. It’s nearly impossible to market your business cost effectively without…

Read more about the article Tool kit for an efficient event planner: 8 essential event planning skills

Tool kit for an efficient event planner: 8 essential event planning skills

  • Post category:Event Management
  • Reading time:5 mins read
Continue ReadingTool kit for an efficient event planner: 8 essential event planning skills

Event management is considered a ‘sunrise industry’ in the service sector. The size of the industry was around $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by…

Read more about the article The right content strategy for your event

The right content strategy for your event

  • Post category:Content Marketing/Creative and Content
  • Reading time:2 mins read
Continue ReadingThe right content strategy for your event

The how and why of content strategy for your event Making the right content strategy is the first step of any event designing process. Online or offline events need the…

Read more about the article B2B Lead Generation – Swimming in Choppy Waters

B2B Lead Generation – Swimming in Choppy Waters

  • Post category:Audience Acquisition/Database Management/Fill your sales pipeline/Tele services
  • Reading time:3 mins read
Continue ReadingB2B Lead Generation – Swimming in Choppy Waters

“Life would be so much easier if pre-qualified B2B Lead generation was just a matter of sales leads walking right into your inbox and all you needed to do is…

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