The Client: For the last twelve years, Channel Technologies has been managing demand generation campaigns for the world’s number 1 ERP company, directly and through their partners. Objective: To profile…
Games have been a form of human entertainment for as long as 3100 B.C. Now they have carved their way into the sphere of events too. Talking about the benefits…
The Client: A prestigious State University established by the Delhi Government and an over 100 years old global organization, responsible for leading the evolution of Information Technology in the world.…
It’s 2k21! And it’s data everywhere. We all understand how important database mapping is, as a tool in B2B marketing. It’s nearly impossible to market your business cost effectively without…
Event management is considered a ‘sunrise industry’ in the service sector. The size of the industry was around $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by…
The how and why of content strategy for your event Making the right content strategy is the first step of any event designing process. Online or offline events need the…
“Life would be so much easier if pre-qualified B2B Lead generation was just a matter of sales leads walking right into your inbox and all you needed to do is…
The concept of MDF or market development funds plays a very crucial role in generation of end user demand. MDF is the pot of gold whose sole purpose is to…
With virtual events becoming the new-normal, marketing them is the new challenge. Every day our inbox is flooded with invitations to attend yet another masterclass, cooking demo, seminar... and what…