91% of consumers want to see more online video content from brands. (1) This clearly highlights why video marketing has become one of the most dominant digital marketing tactics. The…
“Used correctly, a budget doesn’t restrict you; it empowers you!” Planning an event can be an exhilarating experience, but without a well-managed event budget, it can quickly turn into a…
"In the world of marketing, understanding the brain is the key to capturing the heart." Neuromarketing is often overlooked but is significantly important when it comes to building successful digital…
96% of event organizers use social media to promote their events. (1) While B2C events may seem to have a more obvious fit here, you can promote your B2B events…
Are you tired of dealing with technical difficulties during your events? Are you overwhelmed by the continuously evolving event technology? If yes, read on! Technology is undoubtedly the most crucial…
Should email marketing be a part of your content strategy even in 2023? Yes! Despite the rise of social media and other communication channels, email remains one of the most…
Does event data analysis form a part of your event strategy? If not, then you are missing out on the most effective way of understanding attendee behavior, preferences, and interests,…
Social media trends are influenced by a wide range of factors like technology, user behavior, influencers and celebrities, cultural and societal factors and of course social media algorithms. And staying up-to-date…
They say “Personalize your events, website, emails, social media and customer service!” But why? We say because 80% of customers are more likely to do business with a company that…