Team CT

Channel Technologies (CT) has been promoted by two professionals, Ajay Manchanda and Niraj Davar with a combined management experience of more than four decades. They have been associated with the Indian IT industry since its inception and have managed large teams, created and managed vibrant distribution networks.

Through their involvement with the marketing plans and initiatives of IT market leaders in India, they have a deep rooted practical understanding of demand drivers and buying patterns of various market segments.

Team CT is divided into 5 divisions which are BPO, Database, Projects, Creative and Finance.

In addition, CT has a team of well qualified, trained and experienced, enthusiastic and self driven young people capable of implementing strategic and tactical plans.

Almost the entire second line management of CT has been working with the company for over 7 years.

Additionally, in all metros, CT has tie-ups with independent business units, each led by individuals with at least a decade of relevant experience. Like CT, all these associates have their offices equipped with all necessary infrastructure. Their facilities are available to CT for any long term or short-term projects. This way CT’s reach extends to most cities of India.

  • Ajay Manchanda
    Ajay Manchanda Director

    With Ajay’s background of sales and marketing in a wide cross section of industries, he brings a keen insight into the dynamics of SMEs and distribution channels – CTs core areas of operations.

    Qualifications: BA (Hons) Eco., MBA-FMS Delhi
    Experience: 30+ years

  • Niraj Davar
    Niraj Davar Director

    Niraj is an IT industry veteran having seen the industry grow from the “punch card days” and starting off by selling IBM mainframes. Still ensures the company retains its agility through a technology backbone and a keen eye on profitability.

    Qualifications: BE-IIT (Delhi), PDGBM-IIM (Ahmedabad)
    Experience: 30+ years

  • Rajeev Khosla
    Rajeev Khosla DGM - Finance & Admin.

    Rajeev is a hands on manager who is practical and pragmatic in approach. His domain areas are Finance, Accounts, Procurement, and Liaison with all government agencies.

    Experience: 20+ years

  • Smriti Sharma
    Smriti Sharma Manager - Finance

    Smriti manages her Finance, Accounts and HR functions with professionalism and initiative which gets her plaudits from internal and external stakeholders alike.

    Experience: 13+ years

  • Satish Kumar
    Satish Kumar Manager - BPO

    Heading our vital BPO function, Satish excels in getting processes streamlined and working towards challenges of improving Lead Generation, Data Mining and Project Migration.

    Experience: 10+ years

Facilities & Infrastructure

Over the years CT has developed and kept pace with technology in both hardware and software solutions to cater to our burgeoning growth. Among other things we are equipped with the following :

  • High bandwidth internet backbone
  • Robust and Powerful Data Servers
  • Networked computers
  • A modern state of the art call centre
  • In-house/third party applications for financial accounting, payroll, monitoring projects, call centre activity and database management
  • Large warehouse to receive, store and despatch material to end customers and partners
  • In-house Project Management software
  • In-house Database Management software


All activities are checklist based and adhere to structured processes which are continuously refined. Here is an example of one such process:

Standard Lead Generation Activity

  • Initial briefing to telecalling agents by trained supervisors and activity owners from customer’s side
  • Product Training to telecalling agents
  • Creation of a telecalling script
  • Mock calls with supervisors
  • Mock calls with activity owner from customer’s side
  • Database provided either by customer or generated by us. Databases de-duplicated and refined. Communication about program (EDM) sent to database.
  • Bounced mails sent back to database department for profiling corrections
  • Bulk mailing is followed up with tele-calling activity to generate leads.
  • Close contact with customer in the initial phase to ensure all objections and issues are handled correctly and speedily.
  • Leads are forwarded daily and a weekly summary of the activity is mailed.
  • Leads that require urgent response are immediately notified to the client and a triangulation call set up.

CT’s Core Set of Values

We subscribe to the following set of beliefs which define our corporate culture

Customer Centric

Delivering value for customers, understanding their priorities and ensuring a quality experience.

Result Oriented

We aim to create value and deliver quality outcomes.

Building Expertise

We review each activity and the learning it brings and take pride in being recognized as the authority in what we do.

Working with passion

Enthusiasm and energy in every project irrespective of size. Team work that energizes each other and provides space for individual initiative.

A Learning Organization

To never stop the learning process, imparting knowledge and training others.

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