Tips to Stay Focused During Event Planning

 In Event Management

                        Business has only two basic functions- Marketing and Innovation 

                                                                                                               -Peter Ferdinand Drucker

An event planner is somebody who is the key player in designing the course of any event. The success of an event depends on the conceptual skills of the planner and how well he administers the execution process. Here are a few tips for event managers to ensure impeccable execution.

Clear Goals

It’s a no brainer to state that the success of an event gets determined at the planning stage itself! The clarity of goals and agenda is a must. It is important to establish an overarching goal of the event to chart out the design accordingly. This goal must integrate the objectives into one idea and enlist people into action towards the fulfillment of this goal.

The Three Es

An event planner must know the three Es of an event planning that Leonard H Hoyle talks about; Entertainment, Excitement, and Enterprise. While entertainment must decide the design of the event, Excitement should be generated by infusing energy and initiative while Enterprise is the ability to take risks through innovation.


This is the spine of any event. A committed event manager who through infectious enthusiasm paves the way for those hurrahs that follow at the end!

Knowing the Team

Group dynamics have to be effectively channelized when a team is formed to manage an event. It’s therefore vital to know the event team in order to assign the right tasks to the right individuals. A good communication strategy among team members can go a long way in ensuring the success of any event.


The event planner must set strict deadlines among the team members and should keep task reminders to each of them. Not meeting deadlines is one of the most frequent causes of stress and distraction in an event planning process.

Ability to see major tasks into micro tasks

A good planner must be able to clearly see the larger tasks into smaller tasks so that the plan is executed in small parts perfectly to make the whole perfect.

Purposeful activities

It is normal to end up doing things during event planning that have nothing to contribute to the planning itself. The days of planning should be planned such that the purpose of the day and the activities to be done should be clear to make each day productive.


To be not able to prioritize lands one into unending chaos of confusion and stress. Prioritization of urgent tasks over important tasks can help sort the tasks and plan ahead of time. This will not only avoid confusion but also reduce your stress to a great level.


An event planner must be flexible and prepared for the unpredictability during the entire course of event planning. Constant readjustments and planning are inevitable situations that one might come across during the execution process.

Right event management tools

 Right event management tools and team management software can help reduce most stress of the event planning and execution. To know more about event management tools and applications, click here.

Risk assessment and mitigation

Mitigating and reducing risk to an acceptable level is an integral part of event planning. Observing, facilitating and performing accordingly can go a long way in event planning.

Closing the Planning at the right time

An event planner must know when to switch from the Planning Hat to the Execution mode. To choose the right time to wrap up is an extremely important part of the event planning.

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