CT acts as the apex body for organizations to ensure the following:

  • Increase MDF fund utilization
  • Improve ROI of marketing spend
  • Plan MDF spend activities with partners and smoothen the execution process for them
  • Communicate marketing best practices to partners through a sustained process
  • Manage the programs and measure results
  • Reduce time after activity is completed for claim settlement and activity closure
  • Guide partners on documentation formalities
  • Ensure intensive follow up and coordination with partners of the organisation.

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