Choosing the right Keywords and Target Audience-make it your differentiator!

 In Marketing

Understanding your target audience is crucial for any business. Researching your audience entails number of procedures of which keyword research is an integral part. It is a very tricky process to understand what keywords is your target audience researching with. Stoney G deGeyter suggests that most searches are informational which means that most of the people are not looking for your product, but information about something that might be related to your product.

Keywords are important because they can give you an insight into your audience’s requirements. Although there are other ways to target audience but to know ‘what’ your audience is specifically looking for using ‘what’ words, takes you a step closer to converting your prospect into an opportunity. Stoney G deGeyter extends his argument about the importance of keyword research to an extent that he in fact makes the keyword research a metaphor for audience research.

Here are some “key” pointers to research your keywords.

  1. Find words related to your service or product

Brainstorm words both in technical and colloquial language that might be used to search for information related to your product or service. Think about things that your target audience should be researching about. Talk to people who can be your prospects, ask them about the information they are seeking and how they are seeking. 

  1. Use the tools available online

These tools can not only help you find the right keywords but can also tell you about the traffic, volume and estimated CPC. There are a number of tools available free and paid, Google keyword planner however is still considered to be best in terms of accuracy. These will give you competitive, industry-specific information and keyword analysis features that can help you prioritize and make the most out of your marketing budget.

  1. Use these keywords wherever possible

Finding keywords and using them is a continuous process. Using these keywords in places like blog posts, social media, comments, etc. is part of researching keywords. This is where you would know how your audience is interacting with your content and can give you the idea of what can be the better high search volume keywords to be used for your further marketing endeavors.

Finding more and more keywords is the key here. The more you will interact with these keywords, the more keywords you will find for researching and usage. Remember to use relevant keywords at different places for example, blogs would require long tail keywords while websites would require short tail keywords. This has to do with the specificity of the information. You target audience with different information at different platforms.

Keywords is one very important way you can try to both know and thereby target your target audience. Research and choice of the right keywords can make all the difference in getting returns from your marketing campaigns!

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