CHANNEL POLICY

Channel policies need to keep abreast of market dynamics. We work closely with IT companies to draft and update channel policies and programs incorporating best in class Marketing Programs and Communication Tools to support channel partners as they engage with the end user.

Our scope of work covers review and recommendations of overall channel strategy and includes areas like pricing policy, channel structure, incentives and margins, tactical programs, compliance procedures, rules of engagement and recognition/rewards.

CT has an impressive track record in this area and details are available on request.

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