Recipe of an efficient event planner

 In Event Management

Event management is considered as a ‘sunrise industry’ in the service sector. The past decade has witnessed event management industry grow by leaps and bounds. Earlier event management was all about face-to-face seminars, meetings, conferences, exhibitions, product launches, etc. However, with the evolution of technology in the market, the face of event management has changed drastically.

Making it as an event planner is not a cakewalk and requires a particular set of skills. Some of them are learned naturally over a long career, while others are easy to pick up and develop.

Let’s take a look at some of the characteristics that are essential to make the cut

  1. Interpersonal Skills – An event planner not only deals with clients but also with vendors, suppliers, staff and so on. In short, he requires to interact with people from every walk of life. He should communicate clearly so that his message can come across properly. Clear, firm, and kind communication establishes one as a leader of the team. Communicate in a way that is respectful to everyone and doesn’t put anyone down-even in times of crisis. One should also accept criticism and be open to new ideas.
  2. Tech Savvy – With the development of technology, the event management industry also changed drastically. Nowadays, technology is part of an event in one way or the other. While an event planner need not be a tech wizard, a broad understanding of state of the art technology certainly helps in dealing with vendors and avoiding hiccups.
  3. Time Management Skills – Planning an event is an extensive affair and a planner works perpetually for execution of any event. A successful event planner needs to be able to juggle all his duties in the given time without any complaints.
  4. Budgeting Capability – One of the hidden skills of an event planner is effective negotiation skills. A planner should be a great negotiator in order to get the best result out of any budget allotted to him. Even if the client is spending, he should treat the money as his own and save where possible.
  5. Improvisation –It is Murphy’s Law that “anything that can go wrong will go wrong”. This basically means that something or the other can go wrong anytime and one needs to think on one’s feet. In this case instead of giving up and getting disappointed a planner should readily switch to plan “B”.
  6. Unbridled Creativity – To be a successful planner, you need to do things differently. One should come up with something new or out of the box in each event. Only then you will be able to hit it big in the event industry.
  7. Hawk-Eyed – In order to run an event smoothly without any hitches a planner needs to have a keen eye for details. Most of the planners are ‘big picture’ thinkers, and get bored or delegate away the nitty-gritty tasks. But if you want to be more attached to your work, you should take charge of your event at each and every level. A granular checklist always helps.
  8. Passionate and Enthusiastic – Only a person with a great passion for events can be a successful event planner. The best event planners pour a lot of enthusiasm and hard work in every event they plan.

Event management can be massively stressful and require loads of overtime but with time and experience, it is highly rewarding and fruitful.

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