Collect key government officials in a room and talk to them about Adobe solutions that could improve citizen interface.
CT’s Value Addition: Get 75 relevant attendees from a database of just 350
CT compiled database of relevant officials. Compelling script was worded to help prospective attendees understand the utility of the event. CT sent hard copy invitations, followed up on phone, email and SMS.
100+ relevant government officials attended the event
We have 100+ attendees at the event today. Good job team.
Nanda Inderlal Chawla, Adobe India