B2B Lead Gen : Getting It Right!
In B2B marketing, the fact remains that you must target your leads based on their interests and nurture those leads to convert them into paying customers. Bombarding prospects with your latest promotion is ill-advised. Instead you must look at developing a campaign that is designed to nurture leads as they move through the various stages of the buyer’s cycle.
The Facts –
- 50% leads are qualified but are not yet ready to make the final purchase, which you are looking for.
- Companies that nurture leads well tend to generate 50% more sales-ready leads than those who don’t.
- Lead nurturing emails receive 10x more responses than generic email blasts.
- Surprisingly, according to Marketing Sherpa, more than 60% of B2B marketers send all of their leads straight to sales whilst knowing that only a minor percentage of those are qualified leads.
Based on the above evidence, developing a comprehensive email marketing campaign aimed at lead-nurturing based on their position in the buying cycle is a better route for B2B marketers.
It’s time that you realise what is your game-changer in lead generation and step-up your marketing.